Darlene B's blog
Cultural Elitism
Posted June 24th, 2008 by Darlene B
It has been challenging to
reach the people I am trying to serve—average middle
class people of Michigan
Speaking gigs and persistence
Posted May 3rd, 2008 by Darlene B
I thought it might be useful to talk about speaking since
this is something most of us need to do as part of our marketing plans. Most
people fear public speaking more than death itself. I have to admit I have an
active dislike for it. I just joined a group called Local Business Network that
meets twice a month. It is a networking group that actively seeks to get its
members referrals and part of your obligation as a member is to get up and
speak to your chapter members (about 15 to 20 people) and give a 60-second
presentation of you and your business. I hate to admit it, but I still get
palpitations as people are going around the room and it’s getting closer to my
turn to talk. I don’t usually hear what the 3 or 4 people are saying who go
before me because I am busy anticipating my own flummoxing and awkwardness. The
more meetings I go to, though, the less time I seem to be wasting being anxious
New clinic, free treatments
Posted March 31st, 2008 by Darlene B
It occurred to me that the last month or so of preparation
for opening my clinic has been filled with a lot of really mundane details. It
feels great to get all that preparatory stuff out of the way—accumulating the
furniture, setting up the reception area, getting the logo designed, making new
intake forms, consent forms, and all the rest. I feel like a benchmark has been
reached, and I feel like celebrating, but I think an open house is premature. For
one thing, I only have one patient so far!
